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Customer Acquisition Cost (CAC) Calculator
Calculate how much it costs to acquire each new customer.
About This Calculator
CAC benchmarks vary widely: B2C SaaS averages $100–$300, B2B SaaS $500–$5,000+. A healthy LTV:CAC ratio is 3:1 — meaning each customer generates at least 3x what it cost to acquire them. High CAC alone doesn't indicate a problem; the ratio to LTV is what matters.