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CPC Calculator
Calculate Cost Per Click and total campaign cost from clicks and budget.
About This Calculator
Google Ads average CPC ranges from $1–$2 for broad terms to $50–$100+ for high-intent legal, finance, and insurance keywords. The most expensive keyword categories include "insurance" ($55 avg), "loans" ($45), and "mortgage" ($40). Quality Score affects CPC — better relevance means lower costs.