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Click-Through Rate (CTR) Calculator
Calculate click-through rate for ads, emails, and organic search results.
About This Calculator
Google Search ads average CTR of about 5–6% for top positions; organic position 1 averages 28% CTR. Email marketing averages 2.3% CTR across all industries, with financial services at 3.5% and retail at 1.5%. CTR is a proxy for relevance and ad quality.